5 Biggest Impacts of AI and Machine Learning on Search Engine Optimization

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Technological advancements happening around us are transforming our lifestyle significantly. The most influential impact of such progressions is seen on the internet and devices.

The way we used to search for info on the internet has undergone several tremendous changes in which the most attention worth is voice search. With the help of AI and machine learning, now we get better and real-time results from the internet. To help you understand it more, the best seo company Toronto shares with you as to how AI and machine learning affects SEO and improves internet browsing experience.

1. Better Information

Better Information

With voice search, you save time and efforts both to get information from the internet in a jiffy. All you have to do is command the voice search to look up for any info on the website, and it will bring forth the best medium of exploring that information so that you can understand it better. For example, if you search for “how to make tea?”, Instead of displaying a written guide on making tea, it will show you a video on your search. The video will be a complete tutorial on how one can make tea. Isn’t this cool?

2. Real-Time Info

Real-Time Info

You must have observed that how the goals on the score display keep changing automatically during the game of football that you are enjoying on your TV. This update of goals is a real-time display of the scores. The same way, when some data is available already available on the internet, it gets updates the moment any changes are introduced to this info. This way, the visitors of the website get all the latest data on any topic.

3. Voice Search

voice-control

With voice search technology, it feels like one can talk to one’s digital devices. Just take your smartphone out of your pocket, ask it to search anything on the internet, and ta-da. It will display all the relevant information on the phone instantly. Moreover, the best form of exploring that info will come first such as any videos, pictures, or infographics. SEO experts will have to strategize their content accordingly so that it finds its way to voice search.

4. User Experience

App-Development

The internet users will bear the most significant impact of all this. They will be able to find the information they seek at the snap of their fingers just by commanding the voice search in their device. It will lead to less time in searching manually and no finger tapping on the display of the device at all.

5. Only Genuine Players

The biggest advantage of AI lies in the fact that it will help Google to bring up only genuine results. Google will be able to put aside the websites involved in unfair means to generate traffic and revenue.  Google will rule out the website that uses black hat SEO and other unethical means to improve the ranking of their website. With AI, internet users will have only genuine websites to explore unless they proceed to any random website willfully.

Although the above-shared knowledge takes you a step closer to using AI and machine learning for your website, the related platform offered by Google will also help you tremendously to gain business from these technologies. Using the tips and tricks here, you will be able to make the most of your time with voice search.

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